Hilton Case study Essay Example for Free

Hilton Case study Essay Problem: From the case, we know Hilton is currently using the marketing penetration by focusing on business travelers. And now the expensive loyalty-program features that are added by Starwood Hotels and Resorts Worldwide Inc. for attracting more business travelers is threatening Hilton by increasing Hilton’s cost or decreasing Hilton’s market shares. Solution: In my opinion, in response to the Starwood’s strategy, the solution for Hilton’s dilemma should be market development which is developing new market from current products or services. Hilton can avoid increasing its cost by showing customers Hilton has more and better benefits. There are several reasons for this solution. Firstly, HHonors Program has been a good service program for Hilton. On the other hand, Starwood’s Preferred Guest announcement was a strategy to their less effective frequent-guest program. As it shown on the case, â€Å"they changed it every few years†. Secondly, it is risky to compete with them by increasing the cost and adding the features Starwood added. It is because the lower cost-effectiveness will hurt the profit of the whole hotel industry eventually. Also, if Hilton can have the same or more amount of business with lower costs compared to other competitors, Hilton earns more profits. The last but not the least, it is important to market and consolidate the Hilton brand nowadays. We need to let customers know how superior Hilton is than other hotels to attract and retain consumers. Implementation: For implementation, Hilton needs to realize its flashpoints and put more marketing efforts on them. Firstly, HHW’s program has a unique practice called Double Dipping which means customers can earn mileage in partner airline and also earn HHonors points. This flashpoint can not only attract customers but also better relationship with corporate clients. Double Dipping melts the conflict of competing with the airline’s program. Hilton can talk to partner airlines by sharing members and create a complemented program with them. Then, Hilton can advertise this program to more airlines by calling them. So Hilton can attract more customers through airlines without increasing advisement costs. Also, Hilton can increase the number and range of partners such as car rental firms and Cookies firms. This action will help customers attain their rewards easily and eventually will help Hilton get more customers. Thirdly, Hilton can franchise to more small hotels with comparable with lower loyalty- program cost than its competitors in order to increase the market share of Midmarket without FB segment which other big competitors don’t have. After that, Hilton can send an email to their current customers in their computer system by presenting the appreciation for being Hilton customers and introducing Double Dipping and other partners for customers to attain rewards earlier. Also, tell them they can get desirable points by having someone experience Hilton. Guest managers who are responsible for making the best customers feel special and satisfy their needs as perfect as possible can call upper-rank customers by introducing themselves.

Obsession in Enduring Love Essay -- English Literature

Explore the ways in which McEwan presents obsession in Enduring Love The theme of obsession is found in many different forms in Enduring Love. McEwan uses language and the presentation of the characters to explore the many different types of obsession. The most obvious obsession in the novel is Jed’s obsession with Joe. As a reader, we find this perhaps the most disturbing because of the intensity with which it is presented. At the opening of the novel, immediately after the accident, Joe walks down the hill to inspect Logan’s body and is closely followed by Jed. McEwan uses language to great effect to convey Jed’s obsession with religion and Jed’s dialogue to show his eagerness to pray. ‘I mean you don’t have to believe in anything at all, just let yourself do it and I promise you, I promise.’ The use of repetition and the word ‘promise’ shows Jed pleading with Joe and expresses his sincere beliefs. There is also a strangeness as Joe decides to tell Parry the harsh truth of his religion ‘There’s no one up there’ ‘Parry’s head was cocked, and the most joyous of smiles was spreading across his face.’ This is a significant moment in the novel as we discover later on that this was the point when Jed’s obsession began and the moment on which the rest of the story is based. McEwan uses religious imagery to convey the embarrassment felt by Joe and passion of Jed’s beliefs. ‘†¦, as I saw it, to deliver me from the radiating power of Jed Parry’s love and pity.’ The use of the verb ‘deliver’ has religious overtones and suggests deliverance in the same Christian sense of Jesus ‘delivered’ mankind. McEwan also uses the phrase ‘radiating power’. This is particularly effective use of imagery as it conveys the idea o... ...as it highlights Joe’s mathematical side. ‘Two bands were entwined in a double helix’†¦Ã¢â‚¬ ¦.to suggest the twenty amino acids on to which the three letter codons were mapped’ McEwan uses the brooch as an object to draw out Joe’s analytical characteristics through the word ‘double helix’ and displays his knowledge of science. The theme of obsession is vital to the novel as a whole and permeates every aspect of the narrative. The obsession is used to invoke a response from the reader, particularly in the case of Jed and Joe as we feel repulsed and disturbed by Jed’s language and feelings. We are also as readers, directly affected by Joe’s love of science. It is evident throughout the novel since often Joe tries to rationalise his problems by making links to science. Finally, it is Jed’s passion for religion that he justifies his obsession and Joe who fuels it. Obsession in Enduring Love Essay -- English Literature Explore the ways in which McEwan presents obsession in Enduring Love The theme of obsession is found in many different forms in Enduring Love. McEwan uses language and the presentation of the characters to explore the many different types of obsession. The most obvious obsession in the novel is Jed’s obsession with Joe. As a reader, we find this perhaps the most disturbing because of the intensity with which it is presented. At the opening of the novel, immediately after the accident, Joe walks down the hill to inspect Logan’s body and is closely followed by Jed. McEwan uses language to great effect to convey Jed’s obsession with religion and Jed’s dialogue to show his eagerness to pray. ‘I mean you don’t have to believe in anything at all, just let yourself do it and I promise you, I promise.’ The use of repetition and the word ‘promise’ shows Jed pleading with Joe and expresses his sincere beliefs. There is also a strangeness as Joe decides to tell Parry the harsh truth of his religion ‘There’s no one up there’ ‘Parry’s head was cocked, and the most joyous of smiles was spreading across his face.’ This is a significant moment in the novel as we discover later on that this was the point when Jed’s obsession began and the moment on which the rest of the story is based. McEwan uses religious imagery to convey the embarrassment felt by Joe and passion of Jed’s beliefs. ‘†¦, as I saw it, to deliver me from the radiating power of Jed Parry’s love and pity.’ The use of the verb ‘deliver’ has religious overtones and suggests deliverance in the same Christian sense of Jesus ‘delivered’ mankind. McEwan also uses the phrase ‘radiating power’. This is particularly effective use of imagery as it conveys the idea o... ...as it highlights Joe’s mathematical side. ‘Two bands were entwined in a double helix’†¦Ã¢â‚¬ ¦.to suggest the twenty amino acids on to which the three letter codons were mapped’ McEwan uses the brooch as an object to draw out Joe’s analytical characteristics through the word ‘double helix’ and displays his knowledge of science. The theme of obsession is vital to the novel as a whole and permeates every aspect of the narrative. The obsession is used to invoke a response from the reader, particularly in the case of Jed and Joe as we feel repulsed and disturbed by Jed’s language and feelings. We are also as readers, directly affected by Joe’s love of science. It is evident throughout the novel since often Joe tries to rationalise his problems by making links to science. Finally, it is Jed’s passion for religion that he justifies his obsession and Joe who fuels it.

Safaricom financial situation

Safaricom is a company that deals with telecommunication services, voice messaging and fixed broad band. The company output can be classified as voice, data and value added services. Voice services include Premium Rate Services also known as third party content service, provide recorded information or live conversation for callers. Safaricom Pre Pay services allow subscribers to pay in advance and freely choose a tariff that suits them. Data services include airtime recharging and sambaza. Sambaza, launched in March, has enabled subscribers to share their airtime with their friends and family for free. Okoa jahazi and bonga loyalty scheme has enabled subscribers to enjoy advance airtime and to be awarded for their airtime usage . Mpesa service has allowed customers to easily send money through the mobile phones, a very sophisticated technology, and a first in Kenya. Submarine fiber optic, SEACOM, provides high capacity band width for high internet connectivity. To achieve all these, the company has implemented a number of inputs. It has leased services of several companies as Cellulant, Bernsoft, interactive, Adtel , Mobile Zone and Wasp ,to provide Premium Rate Services to ensure effective live communication between its subscribes and outside world . Ongea 24/7 has enabled efficiency in prepaid airtimes. It has also assisted in dealing in virtual electronic airtime. Safaricom Broadband Modem (Huawei E220) and Safaricom Broadband Router (Huawei E960) has enabled access up to 7. 2Mbps downlink speeds as compared to 236 kbps from other technologies (Michael Joseph, 2009). The company has developed several technological solutions to deal efficiently and effectively with existing problems. The company has launch the fastest internet connection through the 3G technology known as Safaricom live(Michael Joseph,2009). The company also provides a wide range of services including broadband wireless data (Up to 7. 2 of 2Mbps downlink Speeds), video calls and telephony. It is also signing a deal with a European firm to launch fourth generation technology which will see increase in the speed of internet connection from the current 7. 2 of 2Mbps . Safaricom has also launched new products and services in the market that the normal ‘Mwananchi’ can afford e. g. bamba 20, bemba bamba and super ongea tariff which is as low as 80 cents. In September, 2001 it launched ATM top up for its pre-paid subscribers to enable top up at teller machine. It has also created technological problem solving techniques. In the magazine by MaryAnn and Chris (2009) the company has created the widest network coverage in Kenya to ensure that subscribers receive clear signal when communicating (p. 35). Business Messaging Solutions has enabled quick and affordable communication to a large audience. According to Less (2009) Safaricom has a turnover of 70. 5 billion revenues from 61. 4billion the previous year, a 14. 8 % increase, with a market capitalization of 148 billion (p. 18). Safaricom controls the stock market with a listing of 40 billion shares, the highest in Africa. It has an operating profit of16. 2 billion with a profit before tax of 15. 3 billion (Less,2009). Cash of 30. 1 billion from operations remained strong enabling the company to expand its network coverage and ensure that it had a strong network to handle its increasing subscribers. The shareholders fund increased by 19. 9% to 51. billion (Michael Joseph, 2009). The graph shows how the numbers of subscribers have significantly increased as at Nov 2009. Though Safaricom runs the telecommunication industry, it has been faced with stiff competition from other companies as Zain, Orange, Econet wireless, Access Kenya and Wananchi on line. Safaricom has continued market leadership with a control of 79. 1% of the ma rket i. e. 13. 6 million subscribers thus it can be said to be a market price setter. Reduction in GDP growth, increase in margin, Global financial crisis and high oil prices is significantly affecting the company efficient performance. Less (2009) however shows that there has been an upward movement in revenues by 83% to 12. 9% of total revenue despite of these economic back drops (p. 19). The launch of Jibambie promotion, Jambo Contact Centre and 3G and Wimax data services are some of the events the company marks as having contributed to its success. According to Chris (2009) the launch of M Pesa has been a run way success story, with a current 6. 2 million subscribers and shs 17. 1billion transfer from one person to another as at March 2009 (p. 11).

Electronic Medical Record ( Emr ) - 1574 Words

HIS, also known as healthcare information system is a broad system used in healthcare settings. Depending on the needs of the facility, determines the complexity of the system. This can range from basic needs such as billing to the more complex which encompasses several systems that help manage every service available to the patient. Learning to use and integrate this into the nursing field is crucial to effectively care for and manage patients. In 2004, the Office of the National Coordinator (ONC) was established. This merged healthcare and IT programing in the United States. In 2008, ONC decided on terms used to identify patient’s records. Within the clinical information system, there are three different types of patient records being†¦show more content†¦If a HIE is not present, the EMRs are not able to communicate with other facilities EMRs causing duplicate information on patient that isn’t always correct. A situation where this is common is when a pati ent has surgery and then goes to another facility for complications due to the surgery, the patients knowledge doesn’t always coincide with the actual events that took place. While EHRs have several benefits, they still come at a cost to the provider and the consumer. It wasn’t until 2009 when the Health Information Technology for Economics and Clinical Health (HITECH) Act, signed the largest US initiative to date. This enticed the widespread of use of EHRs as a part of the stimulus package(4). Electronic health records have propelled IT into the next generation of healthcare. Not only is everything at the providers fingertips, it allows autonomy for the patient. Our world is becoming very digital, from purchasing concert tickets, to applying for college, this is done at the click of a fingertip. Yet healthcare has aspects that are still stuck in the paper documentation era. From receive paper prescriptions from their doctors to filling out patient history every time someone sees a different physician, there is still work to be done to seamlessly transition to a digital platform. According to Collum and Menachemi, EHRs are defined as â€Å"a longitudinal electronic record of patient health information generated by one or more encounters inShow MoreRelatedElectronic Medical Records ( Emr )1245 Words   |  5 PagesElectronic medical records (EMR) Introduction For centuries, paper-based records were the only way of communicating patient’s medical records throughout the health care system. Gradually, for the past two decades, the healthcare system has been transitioning toward computerized systems called electronic medical records better knowns as EMR. Dr. Clem McDonald from the Regenstrief Institute stated that his â€Å"goal was to solve three problems, to eliminate the logistical problems of the paper recordsRead MoreElectronic Medical Record ( Emr ) Essay1401 Words   |  6 PagesElectronic Medical Record Introduction The introduction of computers has allowed the medical community to rapidly change the way they practice. Healthcare providers are no longer using paper records but have instead opted to utilize an electronic medical Record (EMR). While not all offices and hospitals have switched to an EMR it is becoming more standard to be a routine part of healthcare. Now patients can even view their health care records on the cellphones. Providers can access a patient’sRead MoreElectronic Medical Record ( Emr )952 Words   |  4 Pagespatient records available throughout a health care network (ahrq.gov 2006). To the point that congress in 2009 put aside billions of dollars from the stimulus package, to create incentives for meaningful use of Health Information Technology (HIT) to physicians or health organizations. Nonetheless, despite the bright future and potential benefits of HIT some conflicts still rise about its complete adaptation and success in the future. Mainly to those particular HITs, Electronic Medical Records (EMR), PersonalRead MoreElectronic Medical Record ( Emr )1688 Words   |  7 Pagesgovernment pushed for the automation of Electronic Medical Record (EMR), hospitals and private practices were required to follow the government mandate to avail of the incentives and at the same time to qualify for Medicare and Medicaid reimbursements. Moving from paper to electronic records was a monumental tasks not only in the implementation of the software but also in training all hospital providers to properly use the EMR. In 2010, the University of Maryland Medical System (UMMS) decided to switchRead MoreElectronic Medical Record ( Emr ) Essay1810 Words   |  8 Pages Data Errors in Electronic Medical Records Amanda Baksh Nursing 232 Professor Virgona May 19,2015 An Electronic Medical Record (EMR) is a digital account of a paper chart in a health facility. It comprises of a systematic collection of treatment and medical account of the individual patients in one practice. An EMR permits a medical officer to keep track of data over time, simply recognize which patients are in line for for preventative screenings, look how patients are faring on particularRead MoreElectronic Medical Records ( Emr )1322 Words   |  6 PagesTechnology Technology plays a vital role on the overall productivity of a medical practice. Electronic medical records (EMR) are commonly used by both large and small practices. They offer practices an efficient mean of storing patient data; furthermore, the government offer incentives for meaningful use of electronic medical records. Generally when it comes to implementing an EMR, it is necessary to choose the right vendor. EMRs usually fall into three vendor systems: single-vendor, best-of-breed, andRead MoreElectronic Medical Record ( Emr ) Essay1758 Words   |  8 PagesAn electronic medical record (EMR) is a digital version of the paper based medical record for an individual. An electronic medical record contains the standard medical and clinical data gathered in one provider’s office. Electronic health record goes beyond the data collected in the provider’s office and includes a more inclusive patient history. This system is intended to store data that accurately captures the state of a patient across time. One reason why health care organizations have beenRead MoreElectronic Medical Record ( Emr )1685 Words   |  7 Pages An electronic medical record (EMR) is a digital version of the paper based medical record for an individual. An electronic medical record contains the standard medical and clinical data gathered in one provider’s office. Electronic health record goes beyond the data collected in the provider’s office and includes a more inclusive patient history. This system is intended to store data that accurately captures the state of a patient across time. One reason why health care organizations have beenRead MoreThe Electronic Medical Record ( Emr )1626 Words   |  7 PagesMeaningful Use and its Development The electronic medical record (EMR) is the replacement of paper manual charts and is being used all across the country. As per Hebda and Czar (2013), the EMR is the â€Å"building block† of the electronic health record (EHR), which can be defined as â€Å"a longitudinal record that includes client data, demographics, clinician notes, medications, diagnostic findings, and other essential healthcare information† (p.293). The widespread use of EHR’s in America is foreseeableRead MoreThe Electronic Medical Record ( Emr )2104 Words   |  9 Pagesto the Providence Leadership team. One area that has been worked on is the use of technology to ease the caregiver’s way. This has been implemented by the use of the Electronic Medical Record (EMR). The reason this has eased the way not only for patients but for caregivers is because it has allowed them to see a patient’s records in one place instead of having to dig for information. Having all of this info rmation at their fingertips has allowed for the caregiver to focus on the patient more and